The most popular supplement in the U.S. In the US it's vitamin D, and 66% of consumers choose to buy it. The vitamin supplement is expected to increase to 14% by 2024, with B vitamins being one of the best-selling products on the market. Pregnant women, older adults, and people with certain medical conditions are buying this supplement to combat a number of deficiencies.
Experts recommend that healthy people get their vitamins and minerals by eating nutrient-rich foods instead of taking supplements. Few studies show a clear relationship between supplement intake and disease prevention, unless those diseases are caused by nutritional deficiency.
The FDA does not have authority to approve herbal supplements for safety & effectiveness before they are sold to public - Learn more here!